Wasted years

This Is certainly a period somewhat unique as unlike the ass and ass, Britain did not experience a recession. Therefore It can be argued that the 13 years were not wasted In regards to the economy, as successive Tory governments managed to keep the economy healthy. However, although on the surface the economic situation looked promising, In reality the 13 years of Tory rule were unable to stem Britain's relative economic decline. Chancellors across this period often employ a system of â€Å"stop-go† economics whereby the economy Is inhered with strategically in order to make political gains.This occurred in 1959 when Chancellor Butler gave tax cuts of El 34 million to the middle classes just in time for the election. Although this was politically successful it was not wise, as after the boom came the inevitable bust, leaving the economy weakened. In addition, the Conservatives governments continued the post-war policy of appeasing the trade unions. For instance: when Macmillan was faced with striking railways, he increased their pay by 5% instead of the recommended 3%.This avoided infiltration but was economically unsustainable, as seen by the strikes in the ass and ass. There was a trend of difficult decision being avoided. Operation ROBOT, a plan to restructure industry, was cancelled by Churchill, and industrial stagnation continued. Also notable is Macmillan refusal to cut spending, which in 1958 led to the resignation of Chancellor Theretofore and two other members of the treasury, Birch and Powell. Historians such as Barnett argue these were key missed opportunities which eventually led to the much greater problems of the sass.Overall, the Tory governments of the 13 years between 1951 and 1964 should be considered a waste in regards to economy as despite ensuring short term prosperity, they consistently failed to make tough long term decisions and restructure the economy. In foreign policy, there were also some successes, although they were few In number and as always there were not without their failures. Disconsolation finally became an issue during this time, particularly after Macmillan â€Å"winds of change speech†, which committed Britain to further disconsolation.This was a success, as It appeared Britain was finally realizing Its own significantly reduced role on the world stage and because it was accomplished despite tough opposition from many Conservative backbenchers. However, failures and missed opportunities seem to outweigh this success. â€Å"Delusions of grandeur† were seen throughout, notably when Churchill attempted to organism a three party conference between Brutal, the US, and the USSR, falling to recognize we were not a power on par with the other two. The US and a â€Å"post-Suez hangover† which reduced Britain's role on the world stage.However, most important is the fact that Britain failed to engage in the SEC while there was a chance – Churchill and Eden foolishly threw aw ay our chances of being at the heart of Europe during the â€Å"open door years†, which meant years left in the cold and Joining on poor terms in 1974. It is clear that in the areas of foreign policy, the years were somewhat wasted – through holding delusions of grandeur, pursuing foolish wars, and most importantly, â€Å"missing the bus† on Europe, which could have been a chance of escaping relative economic decline.In domestic affairs, Macmillan in particular can claim some notable success. All the Conservative governments retained and embraced the welfare state left by Tattle's Labor government, but Macmillan was able to extend on their work, building 300,000 new houses per year. In addition, the Conservatives only denominational steel, and Hennessey suggests that this allowed prosperity. Education was also improved, with poorer students being more able to gain grants for university. This was an admirable achievement in social mobility.However, immigration be came an increasingly worrying issue as the period went on. Marry argues that Conservative governments â€Å"locked the courage to speak out against immigration or the will to stop it†. Race riots occurred, such as in Noting Hill in 1958. In addition, the tripartite system of school was criticized as secondary moderns and technical schools were either neglected or sparse. Therefore, although the governments created an affluent society, they were also wasting opportunities in domestic policy.It could also be seen that the Conservatives only continued with leslies such as the welfare state to meet their own ends, rather than any actual ideological commitment. To conclude, it would be overly harsh to suggest that the thirteen years were solely wasted. Affluence increased, disconsolation was accepted, and by the end of the period the importance of the SEC had at least been realized. However, the Conservatives did waste opportunities through continuing with â€Å"stop- go' economi cs, failing to Join the SEC, and excessively appeasing the unions. Therefore, while it is not entirely wasted, it was certainly a time of missed opportunities.

Political Attitudes Advocated in 1984

Political Attitudes Advocated in 1984 (AP PROMPT) 1987-Some novels and plays seem to advocate changes in social or political attitudes or in traditions. Choose such a novel or play and note briefly the particular attitudes or traditions that the author apparently wishes to modify. Then analyze the techniques the author uses to influence the reader’s or audience’s views. Avoid plot summary. Do not write about a film or television program. The world sixty years ago as seen by George Orwell was a different place than the one we live in and experience today. Technology was quickly developing and become a part of daily life. Atomic warfare was still a new threat, and the aftershock of its use in World War II was still raw in everyone’s minds. Totalitarianism was seen as a social experiment of sorts, and not having yet experienced the Cold War, some of America’s great minds were still looking at these governments with an open mind. Orwell thought that society needed to be forewarned about both the possible and real dangers of these issues, so his manifesto, 1984, was his call for social change, his call to respect the dangers that technology, war, and totalitarianism introduced. In 1984, George Orwell goes along the same lines as many other influential contemporary authors such as Kurt Vonnegut and Margaret Atwood to create a perfect negative utopia. In this fictional society, Oceania, the government hands out cruelty, oppression, and propaganda as is they were food stamps, and every single aspect of the society, down to diary entries, private conversations, and even personal thoughts, is monitored by the Party through intrusive devices called telescreens. The Party uses everything at its disposal to enforce complete and utter control, from an editing of language to constant surveillance, from historical factual manipulation to physical and psychological torture. As a result of the government’s inadequate ruling and constant manipulation, the members of the Party live in an urban, industrial hell. Orwell vividly and continuously demonstrates the effects of this broken society, and the picture he paints isn’t a pleasant one: Oceania is constantly at war, Party members must completely succumb to mindlessness and conformity to survive, the society is living in a state of decay and poverty, inequality is wide-spread and all consuming, and even the structure and loyalty of families is almost entirely dissolved. The fact that Orwell’s Oceania is modeled after the totalitarian governments of the mid twentieth century is a thinly veiled one, and the critique of these societies is more than obvious. His message, though, isn’t reserved only for these communistic cultures; it’s also directed at us. The moral of the story isn’t just that totalitarian governments, psychological manipulation, and misuse of technology are bad, it’s also that we can’t obliviously sit back and allow such crimes against humanity to continue or even gain power in the first place. Orwell’s warning is effective, too, because he wasn’t just creating a dystopia, he was literally suggesting that this fictional hell could become our reality in thirty-five years if we didn’t change the way we looked at things. We did make it past 1984 without devolving into this reality, but the social commentary presented is still relevant and will always continue to be, because the message really is to keep questioning the world around us and not accept any form of oppression, and that’s one that is important enough to keep in mind for the entire foreseeable future.

Change of NOKIA

Organizational change management is to manage the impact of the work of the new business processes, changes in organizational structure or changes in the companys culture. In short, it is to handle the people side of the change management. (Margaret Rouse,2009) Organizational change is a structured approach of an organization to make sure that the changes seamless and successfully implemented to reach a prolonged benefits. With the business environment dramatically changed so much, the set organization must learn to be at ease with changes as well. Hence this capacity to managing and adapting to changes in the organization is significant capabilities needed in todays workplace. Examples of such changes is the mission; a) Strategic change b) Operational changes (including changes in structure) c) Technological change c) Changing attitudes and behaviors member d) Personality Changes Wide Such as changes in the above, one of the organizations that do the above changes are Nokia Corporation. When Eloc entering Nokia in 2010, he has made changes in the Nokia.strategic. In June 30, 2012 the Nokia Leadership Team was changes. 1.2 Introduction of Nokia Corporation Nokia Corporation is the largest telecommunications equipment manufacturer in the world and is the largest company in Finland. The center is located on Airport officials Espoo, Finland, and the Companies is best known through his mobile phone products. The company known for producing mobile phones to protocol and all major marketplace . In 1967, Nokia Corporation formed after the merger of three companies, namely Finland Works Co., Ltd., the forest industry by mining engineer Fredrik Idestam and Finnish Cable Works. Nokia is well known in the mobile  communications industry, enabling business travel industry through different from the normal. Name of Nokia still known by entire world however now Nokia is going through a tough time as they have to compete with many rivals suddenly appear and offer customers a smartphone that certainly interesting. Nokia also need to faced with their external and internal factors of crisis. To handle problems and crisis that happens, Nokia has done a lot of changes in management 2.1a)The changes implemented 2.1.1 Five businesses. Business in rubber, electronics, power, cable and forestry is was five of business in 1967 when the owner of each business unite with each other. Unity between the five business has formed Nokia Corporation. During the entire the 1990s, the latex, cable and consumer electronics parts progressively sold as Nokia continue discharging from all non-telecommunications businesses. In 1992, Nokias CEO has made a big difference when no longer produce products that have been done instead decided to just make the telecommunications business. when nokia focuses on investing early in telecommunications and GSM technology in 1998, it automatically lead to the company becoming company mobile phone manufacturer in the world. 2.1.2 New boss new strategy Time passes too fast and the technology is changing. when technological change, competitors such as apple, samsung appear and offer products based smartphones, Nokia realized that the mobile phone market has fallen sharply. Customers prefer to buy a smart phone than a mobile phone. in 2010 Elop joined Nokia and started a new strategic review for nokia corporation. When first joining Nokia, he realized there were some in the culture of the corporation. Elop joined Nokia in 2010 and began a strategic review. When he join Nokia there is some culture he can see in that corporate culture. Some of the culture; A domestic Finnish cultural, protected outside Managers who work only for their career No effort for future development Do not focus on the change in the product from competitors The new boss needs to make a change and difference for Nokia corporation. In 2011, he has been a partner of Microsoft. He also left Nokias Symbian operating. The partnership is his new strategy. (Tom White , 2011) 2.1.3 New strategy nokia strategy is for the manufacture of mobile phones that can be felt by everyone. Nokia has prepared a new plan that is able to execute strategic. 1. Strengthen investment in Lumia smartphone products that cause the products more attractive and available for users. 2. invest in services, by location of it for the differentiation for Nokia products and extend their platform by location for new industry 3. Further enhance competitiveness and business functions phone Nokia has changed the management team to achieve the new strategy and to strengthen the companys leadership with more firmer. Nokia have tried to increase the operating of model by redusing the Equipment service expenditure, reduse the workers number in the company in order to achieve that plan. Nokia wish to return to sustainable non-operating profit in Tool Service IFRS as early as possible. a)Targeted investment Nokia has provided a plan for the smart device to extend the range of Lumia and prices continue to be able to distinguish between windows phone , new technology , new materials and location services . of the strategy , to strengthen the image of Nokia , one of the planned purchase has been made as of 1 billion devices imaging technology . A location platform Nokia will become a key port of Nokia. Nokia has invested able to differentiate the Lumia smartphone portfolio by bringing location based services including navigator and visual equipment Browse app.  The company also has plans to expand its mapping tech for various industries for enhance platforms and build new revenue streams Nokia has tried for raise the profitability and competitiveness for mobile phone products, to achieve this purpose Nokia has aims to increase its product serial device. nokia has also invested heavily in search engine of Nokia iainya to make nokia smartphone become so easy and great in the world. . Preliminary results of this innovation can be found in the latest Nokia Asha feature phone offering a full touch screen at a lower price. (Nokia Press Release, 2012) b) Updated cost reduction target and Operational changes Offset investment priorities, the company plans to restructure the company to make extra reducers in Devices Service. Nokia is planning to proceed various designed measures include: i. -Decrease in specific R D projects, resulting in designed the closing facilities in Ulm, Germany and Burnaby, Canada Consolidation specific manufacturing operating, resulting in designed the closing its factory in Salo, Finland. study and development venture Salo Spotlight of marketing and sales activities, include key market top priority; Streamlining IT, corporate support functions Decrease associated with non-core assets, include probably disposition. As planned changes were made, Nokia is planning to remove up to 10,000 positions gradually until the end of year 2013. Nokia is start the process of involved with representing the employees consistent to the legal requirements of a particular country. With regard to designed measures the company now aims to reduce Devices Service non-IFRS operating expenses for annual term rate of approximately EUR 3.0 billion by the end of 2013. This is an update to Nokias target for reduce Devices Service non-IFRS operating expenses by more than EUR 1.0 billion for the full year 2013 compared to full year 2010 Devices Service non-IFRS operating expenditure EUR 5.35 billion. This means that in addition to the already achieved annual run rate savings of approximately EUR 700  million at the end of the first quarter of 2012, the company targets to implement approximately EUR 1.6 billion than extra cost reductions by the end of 2013. As part of designed changes, Nokia will closely assess future assets of specific non-core. Consistent with this, Nokia announced plans to sell Vertu, a luxury mobile phone business for EQT VI, a European private equity firm. (Nokia Press Release, 2012 ) c)Renewed leadership team Nokia also announced a number of changes to its senior leadership. Nokia announced that they have been appointed effective July 1, 2012: a) Juha Putkiranta as executive vice president of Operations b) Timo Toikkanen as executive vice president of Mobile Phones c) Chris Weber as executive vice president of Sales and Marketing d) Tuula Rytila as senior vice president of Marketing and Chief Marketing Officer e) Susan Sheehan as senior vice president of Communications. f) Putkiranta, Toikkanen and Weber will join the Nokia Leadership Team Steps down from Nokia leadership team effective June 30, 2012 a) Jerri DeVard steps down as chief marketing officer; b) Mary McDowell steps down as executive vice president of Mobile Phones; c) and Niklas Savander steps down as executive vice president of Markets. d) DeVard, McDowell and Savander will all continue in advisory roles through the transition of their roles; however, they step down from the Nokia Leadership Team (Nokia Press Release, 2012 ) 3.1.b) the problem faced when do the changed. 3.1.1 Five businesses financial trouble During the CEO Kari Kairamo held, Nokia has expanded into new areas. Problems faced in the 1980s was in serious financial trouble. The main reason is because of the loss occurred and the television manufacturing business in too many may cause problems in management. 3.1.2 New boss new strategy sales reduce When elop be a new boss in nokia has caused many workers laid off. Mr. Elop has cut tens of thousands of jobs since joining the company in 2010, including half of the positions in the phone business. He has also been pared, cut manufacturing program of research and development and sale of assets, including patents and company headquarters. (Sven Grundberg, 2013) When Elop announced Nokias new strategy which is to work with Microsoft and leave Nokias Symbian operating, has resulted the sales completely clearly was have be decrease. when the merger between Nokia and Microsoft told, telephone sales year of 2011 is more than the second sales. sales in the second quarter fell to 25%. 3.1.3 New strategy a)Targeted investment To implement targeted investments, Nokia has continued to expand the range of difference between the price Lumia Windows Phone platform, new materials, new technologies and location-based services. This causes problems for the workers because of their need to understand new materials, new technologies and location-based services b) Operational changes and updated cost reduction target When nokia do Operational changes and updated cost reduction target the problem come out is was : 1. Reductions within certain research and development projects, resulting in the planned closure of its facilities in Ulm, Germany and Burnaby, Canada. a. By doing the reductions have resulting in the planned closure of its facilities in Ulm, Germany and Burnaby, Canada. 2. Consolidation of certain manufacturing operations, resulting in the planned closure of its manufacturing facility in Salo, Finland. Research and Development efforts in Salo to continue. a. ïÆ'  Have resulting in the planned closure of its manufacturing facility in Salo, Finland. 3. Focusing of marketing and sales activities, including prioritizing key markets a. ïÆ'  By focusing of marketing and sales activities have make the marketing department do to more plan to improve sales. 4. Streamlining of IT, corporate and support functions. a. ïÆ'  Employee in IT need to learn more about new software. 5. . a. ïÆ'  Assets of company reduce. c)Renewed leadership team Nokia have make changes to its senior leadership. The new leadership team, the changes made by Nokia would result in a change in leadership style. This certainly makes it difficult for workers to adapt to a new style of leadership. 3.1 c) The reasons changes implemented by the management. Changes in the organization is often done because : 1. More global competition 2. Declining economy 3. Faster technological change 4. Pressure to protect the environment 5. Customer expections changes( Want high quality product,low cost ,and friendly service) Conclusion Nokia has done a lot of changes in their organization because of the reasons above. 1) Because a lot of competition appear as samsung and apple. 2) Economic decline in poor management in the organization (culture of the organization) 3) Changes in smartphone technology. 4) The pressure to protect the environment need nokia to produce the right product. 5) The requirements of customers who require products quality need nokia products that satisfy the customers.

Zero Dark Thirty Film Research Paper Example | Topics and Well Written Essays - 1750 words

Zero Dark Thirty Film - Research Paper Example Based on the stories of wars, master pieces with cinematic excellence were produced time and again. However, most of the war films echoed a sense of a pride and chivalry; while others, focused on the feeling of nationalism being tittered time after time. Nevertheless, it is also true that the violent and horrifying aspects of war were also being projected through the film produced during and after the First and Second World Wars. After the gloomy and dark clouds of the world wars were removed from the skyline of America, a new chapter in the history of violence started pervading the ambience. The most striking event which Americans, in particular and the world witnessed was the 9/11 attack on America. The initial reaction of the 9/11 attacks on the minds and hearts of the eye witnesses and the people who were indirectly associated with the event was so awful that people were left mum and out-of-words. However, at the same time, it was also very evident that the war-wounds in the mind s of Americans evolved out most spontaneously through its popular culture and consequentially, cinema became the most potent matrix upon which the foundation stone of anti-terrorism discourse was laid. THESIS STATEMENT Violence opened a new avenue in the post traumatic situation and aftermath of 9/11 attacks in cinemas. With the increasing grudge against particular races and ethnicity, the torture to trace down the actual culprit behind the national disaster almost took a rage. This post-traumatic situation got seminal space within the work of the cinema directors during the post 9/11 attacks in the American society. The essay therefore intends to delineate and form a discourse upon the issue of incorporation and presentation of violence in the form of torture in the American cinemas, keeping ‘Zero Dark Thirty’ at the centre of the paper. ZERO DARK THIRTY: A PROJECTION OF VIOLENCE UNDER A NEW LIGHT During the post 9/11 aftermath, cinematic perspectives related with horr or and foreboding of the mishaps took dual dimensions or discourses. The first dimension was set on an account that the shock and trauma, which the eye-witnesses of 9/11 attacks viewed, was not less than a Hollywood thriller itself. The major contention of the posthumous phase of the incident was regarding a dilemma that whether Hollywood should, at all, attempt at making a cinema that would firstly match the crudity of the real incident of 9/11. And if, the directors are successful in matching the expectations of the audiences with that of the real thrill, whether the audiences would reciprocate to such kind of a presentation wholeheartedly and spontaneously. The reason behind such dilemma was natural and evident as the scar of the 9/11 attacks on America was deep-rooted in the minds of the people, to remain un-faded forever. The second school of thought or the discourse related to post 9/11 attacks on America started emerging as soon as the traumatic situation of the 9/11 attacks began effacing. Hence, a new perspective of violence started emerging in the Media and Television industry of America and as a result, the post 9/11 torture inflicted to trace down the conspirer of the 9/11 attacks suddenly became a staple theme for Media. The US television started broadcasting a series of daily soaps and dramas that pondered upon the presentation of torture. The effect of such presentation on national media was so stark that exciting video games captivating elaborate and proliferated scenes of torture started making comfortable space in the US market. This was the exact moment when Hollywood was able to perceive the mindsets of the audiences and began to make films on post 9/11 tortures inflicted by various internal security agencies upon the suspicious persons.

Ethics of Rationing Healthcare for the Aging Research Paper

Ethics of Rationing Healthcare for the Aging - Research Paper Example Over time, statistics designate that maximum life span has improved from 103 in 1978 to 122 years in 1997 (Vaupel, 2010). It is not indistinguishable with the natural life expectancy. In reality, natural lifespan is susceptible to infections, viciousness, or calamities while maximum lifespan depends on the proportion of aging. In ‘Just Health; Meeting Health Need Fairly’, Norman Daniels argues that age rationing is an ethically allowable approach to handle the complications society experiences, for instance, scarce resources. He argues that age rationing should not be paralleled to discernment. When there are limited alternatives, choices must be thought out appropriately. Habitually, such choices affect others positively and others negatively. Age rationing is one way of making these choices. However, detractors discard Daniels commonsensical lifespan account on grounds that it undercuts egalitarianism. She argues on the foundation of capability theory. In this theory, everybody capabilities should be maintained at threshold level that is satisfactory for all human beings. From this argument, life extending upkeep for those who have reached normal lifespan can be repudiated. Those who maintain that age percipience is not as good as to race discernment or any other system of discrimination consider that everybody will become timeworn sooner or later. This is the validation of age discrimination. For that reason, apportioning resources based on age will value everybody in the long run. With racial discrimination, there are no adequate reasons or justification of apportionment of resources to one race and refuting the other. Racial discrimination means that those who are victimized against will forever lose. In contrast, in age discrimination, everybody benefits ultimately. On the other hand, those who are strongly divergent to this perspective maintain that distribution based on full life

A retail sales presentation Coursework Example | Topics and Well Written Essays - 250 words

A retail sales presentation - Coursework Example He is able to ascertain his customers’ needs and goes direct to providing a solution for these needs through transfer of his confidence about the pens’ benefits to the customer at the same time appealing to the customers’ emotion about how the brother will feel about them concerning the gift and as such the customer is able to make a wise fast decision to purchase it. The sales person is able to recognize when to ask for the order with a strong call for action which will definitely result in more sales closed. Overall, the salesperson handled the sales process very well. He made the customer feel comfortable with him; he understood his needs and had the right solution for those needs. He asked for the sale and closed the deal. Ron Kapra only thinks about sales and not service. His strategy is very short term. Company loyalty is at stake due to the unauthorized disclosure of product launch information. Ron and Bill are not morally upright when they go beyond their company ethics as demonstrated. Ron needs to understand the value of long term relationships with his clients and at this point he doesn’t seem to push on that line. As for Bill, company loyalty should be critical to overall company success. Premature release of company information may result in insurmountable losses especially from competitors. If I was Ron, I would use the launch information to develop a solid strategic plan, scale down on promoting the Laserton I product and wait for a recall of Laserton I as I wait to push Laserton II to the market. After all, the cost of Laserton I will be refunded to the company and they will have more money to purchase more Laserton II stocks. If I was Bill, I would ask for official redress of the matter with Bill and a high level executive and explain my position. If they will not see my point of view, then I will go ahead and down play promotions for Laserton I. I will inform my customers that a good

EIGEN Anallysis Essay Example | Topics and Well Written Essays - 1000 words

EIGEN Anallysis - Essay Example Eigen value measures potency of axis, quantity of deviation down an axis, and preferably the significance of environmental incline. Eventual accurate implications depend on ordination technique employed. Eigen analysis methods include RDA, DCA, CCA, PCA, and DCCA. Added Eigen values are comparable to greatest variation or correspondence distinctively related with the models. By means of gathering, Eigen values are further divided into constituent roots allocated to every eigenvector. Summation of all components Eigen values equals the computation of the outline of the origin covariance matrix. The number of scores of optimistic constituent of latent values of correlation matrix is directly proportional to the autonomous dimensions of deviation in the same data. Measured variables are equivalent to the positive latent values. Regular matrices that entail covariance and correlation matrices constantly create real number of latent values while non-symmetric matrices produce complex-numb er latent values. Latent values may be thought as ellipsoid model due to set of invariable scalars coupled with the Eigen vector while showing the quantity of variation represented in combining with the initial dimensions. Latent values are the measurement lengthwise of the ellipsoid model's main and trivial axes (Ramamurty 58-61). Eigen has a number of advantages ranging from its quick capability, versatility, elegance, reliability, and good complier support. Eigen allows for explicit factorization with polished contingency to non-factorized code and totally optimizes fixed-sized matrices by avoiding dynamic memory allocation unrolling loops when possible. In addition, Eigen is meticulously accessed via its own analysis set algorithms are cautiously chosen for consistency purposes by evidently documenting reliability substitutions. Eigen further supports every matrix magnitude such as sparse, huge intense, and small sized matrices in addition to all standard numeric types such as s tandard composite, integers and easily extensible numeric types. Ability of Eigen to support various functions also extends to capability of carrying out matrix disintegration and geometry characteristics. Additionally, Eigen is very elegant thus making it easy to implement an algorithm on it and has incredibly a good complier support that guarantees its reliability around any complier bugs at a sensible compilation times (Ramamurty 176). Disintegration of a covariance, correlation matrix into Eigen vectors and Eigen values has hugely assisted in many aspects of life as it is applied in the daily life situations. For instance, Eigen analysis is used in buckling analysis by setting buckling mode shape in the process called classical Euler buckling analysis. This is done by predicting the hypothetical crumpling power of an ultimate expandable formation. It calculates the Eigen values of makeup by considering the structure’s loading and restraints. Buckling weights of numerous a rrangements are enthusiastically accessible from solutions put in charts. In addition, mechanical engineers use nonlinear buckling analysis in foretelling thus permitting the modeling geometric deficiency, loads perturbations, material nonlinearity, and gap to initiate desired buckling mode. Eigenvectors and their matrices ensure venture in structure

A Characteristics Analysis of Scarlett Letter Defying on Major Essay

A Characteristics Analysis of Scarlett Letter Defying on Major Characters - Essay Example Hawthorne as a moralist defines the novel an investigative journey of human decency. While also as a determinist and skeptic thinker of human psychology some romanticism somehow presents the novel is a notable one of its own kind of interpersonal conflict by the nature of relationship and chemistry of different choices of intimated looks. Hawthorne, not apprehensive with the causes of committed sin, seems to overlook the outcomes of practicing so. For Hawthorne, sin has a conditional perspective by an individual’s strength of feelings in the way of life he has to go. By his view, an individual should only feel guiltiness when he acts against the creator, nature morally and subjected to the highly exercised social code or general standards of morality. Indeed all the three main characters –Hester, Dimmesdale and Pearls- in Hawthorne’s â€Å"Scarlet Letter† are characterized with the psychological schisms that are based on the perception of their sin. Contra st between Hester’s and Puritan View of Sin and Adultery Unlike Dimmesdale, Hester is an evil in the society’s eye. Though Hester has been abandoned by the society because of her adultery, she never perceives her adultery as an offense against God. She consciously avoids such feeling of being isolated from creator as she believes her disloyal act not a typical sin against the creator. Hester Prynne is treated by the society of the time as a great sinner, an outcast an object of ridicule and contempt. This attitude of society makes her feel that the scarlet letter â€Å"A† is burning on her bosom. In all her intercourse with society there is nothing to give her the feeling that she belongs to it. She awakens only horror and repugnance in the minds of the townsfolk whose words of scorn and hatred often fall upon her â€Å"like a rough blow upon an ulcerated wound† (Hawthorne, 2005, p. 45). When strangers look curiously at the scarlet letter, â€Å"they bra nded it afresh into Hester’s soul† while â€Å"an accustomed eye had like wish its own anguish to inflict.† (Hawthorne, 2005, p. 67) It is extremely painful for the readers to read about the way Hester Prynne is treated by this puritanical society and there is no doubt that Hawthorne’s own sympathies are on the side of Hester. The attitudes of even the leading citizens like Governor Bellingham and the Reverend Mr. john Wilson, towards Hester’s guilt show patriachy. Hester possesses the distinctive womanly virtues such as passionate devotions of a wife and a mother. After she gets her sentence she remains physically meek. But mentally she remains defiant. Due to the pressure of the puritan society, she gradually moves away from a woman’s natural sphere. She does not accept adultery as a sin but she does accept it to be a violation of social norms and customs. She comprehends that Pearl’s existence is the violation of a great law but she continues to be submissive to that law but defiant to the society. She is still at odds with society when she suggests flight with Dimmesdale. Even at the time of the minister’s public confession, she hopes that she and Dimmesdale will be united in the next world. After the death of Dimmesdale, she has to start a new life. But she must learn about the impropriety of her past thinking, Mathews (1957) says, â€Å"But she must recognize the unsoundness of her past thinking and make inner expiation† (p. 282). In her humble cottage she takes the proper place of women, with a natural compassion and love for those who need her. Dichotomy in Arthur Dimmesdale’s Character Though Dimmesdale occupies a reverend position in the Boston society,

Political economic organization and the production of generalized Essay

Political economic organization and the production of generalized market relations - Essay Example Marx introduces absolute and relative surplus value. Absolute surplus value is obtained through lengthening their work hours; on the other hand, relative surplus value is obtained by increasing labor productivity through mechanization. Marx criticizes such mechanization depersonalizes the production process and accelerates over-accumulation for capitalists (Marx 221). As new technology increases productivity, the necessary labor time is supposed to be shortened. In reality, however, shorter necessary labor time turned out more surplus labor time which is extra time over the necessary labor time to generate capitalists’ profits. It is attributed to the idea that capitalists purchased fixed-working hours. b) Explain how ever-increasing productivity can be a problem for capitalists, using the concepts of socially necessary labor time and the organic composition of capital. In order to pursue higher surplus labor time, capitalists keep re-investing its capital being generated thro ugh surplus labor time in inventing new technology. It spurs more surplus labor time and less socially necessary labor time, which in turn accelerates larger over-accumulation and lower organic composition of capital. ... such competitions pursuing cheapening products, larger capitalists beat smaller capitalists since such price competition depends largely on the productivity of labor, hence dependence on the scale of production (Marx 777). Smaller capitalists are unable to update machineries as frequently as large capitalists are able to. It generates monopolistic market, and smaller capitalists beaten by larger capitalists turn into working-class. Considering these facts, no one can absorb a large amount of production that winner capitalists generated. c) Using specific historical examples from lecture and/or readings, describe how time-space compression and mass consumption have been mobilized to mitigate the problems described in (b) It is apparent that increased production has to go hand in hand with increased consumption in order to avoid problems associated with over production. It is believed that rapid deployment of new organizational forms and technologies was part of the contributing factor s of overproduction. In this regard, such measures were needed in order to have speedy consumption. Improved systems of communication and information flow made it easier and possible to circulate commodities within a greater speed. For example, the growth in the US in the 19th century saw new techniques of for moving products. International marketing for US manufacturers started. This did not only help lower the unit cost and efficient return on investment, but also helped to reduce cost of working and fixed capital. By integrating mass production with mass distribution, a single enterprise involved in many transactions and processes involved in making and selling products. This was in line with mobilization of fashion in mass as opposed to elite markets. In addition, there was continued

Religion, Wealth and Poverty Essay Example for Free

Religion, Wealth and Poverty Essay Outline the work of one religious agency working for world development and explain why it does this work. The religious agency, Christian Aid was set up in 1944, originally known as the British Churches Ecumenical Refugee Council. It was primarily created to help the thousands of homeless Europeans as a result of the Second World War. It became known as Christian Aid in 1945 and was filed as only a segregated department of all of the non-Roman Catholic churches the British Council of Churches and provided great help to the poorer people surviving in lesser economically developed areas. Christian Aid is now a worldwide organisation and has become an agency for the churches of the United Kingdom and in Ireland, working wherever their need is superlative, irrespective of the religion of this area. As well as doing this work, Christian Aid supports local organisations who are better at understanding the needs in their specified areas, whilst continually helping those in need with the sixteen offices they retain overseas. Christian Aid believes in helping people gain strength in finding their own solution to a particular problem rather than simply helping and leaving, Christian Aid provides withstanding support. In addition to this work, Christian Aid strives to transform a New World by ending poverty and continuously campaigns for the change of the morals and rules that allow the poor to get poorer. Christian Aid works and provides help in over sixty countries in the world today, supplying emergency aid and long term aid to organisations, which are working to create the end of poverty. Christian Aid prefers to work through local organisations in areas of lesser-developed economies, as they believe that these organisations understand the needs of their people best. A great plus of the agency of Christian Aid is that it works in all areas despite the religion or race of the place they are working in. In order to achieve the high aims set by Christian Aid, their work can be divided into four sections and they are as follows. Fund raising is a major issue and to be able to start any work in relieving the issue of poverty, Christian Aid has to tackle the problem of funds, which can be raised in several ways. In 1975, it was organised so that every year in May, Christian Aid week could be held as a nationwide even. This is where churches provide information about Christian Aid to almost every home in certain areas by posting letters through their letterboxes and asking for donations. In 1995, a record à ¯Ã‚ ¿Ã‚ ½8.6 million was raised for Christian Aid via this process. In addition to this, certain parishes and individuals organise events to raise money for the agency and in the past have contributed more by this process than in Christian Aid week. Emergency aid is also taken into consideration as Christian Aid set up a fund known as the disaster fund so it could be immediately used if a natural disaster were to occur and has often overtaken long term aid due to its efficiency in helping people survive the effects of a natural disaster. The work done by Christian Aid involves providing and sending food, medicine and materials to build shelters for the victims of such natural disasters as hurricanes, floods and earthquakes. An example of this aid was when blankets, tents and food were sent to refugees in Bosnia and Rwanda and when food was provided for drought-stricken Zimbabwe. This specified version of aid is so important that nearly 15% of Christian Aids funds are spent on it per annum. Long term aid is equally important and fortunately, Christian Aid is greatly advantaged in this area as it has contact with the organisations who receive the aid and the majority of Christian Aids emergency and long-term aid is diverted through Christian associations within the country concerned. If is often for these establishments to come up with fund-raising ideas to help relieve certain aspects of poverty in their area and then ask Christian Aid to finance these propositions. An example of this is when in Columbia, poor farmers were being threatened to be evicted from their homes. Fortunately, the farmers were able to establish an alternative environmentally friendly method which allowed them to develop their area that would provide an income for these farmers and their families. Christian Aid and the European Union are negotiating the finance of this scheme. Another example of Christian Aid helping lesser developed countries is in Bangladesh, where Christian Aid are funding a group of Christian workers to make basic drugs for medicine which are unavailable in Bangladesh. Consequently, as Christian Aid helps in all of these diverse and different areas, their main aim is to help people to help themselves. Education is a key factor to the success of Christian Aid. Nearly 5% of Christian Aids funds is consumed on education about the greater need of development and the way in which Christians are enabled to provide this help to those in need. The association of Christian Aid produces a newspaper, Christian Aid News, along with many other educational articles which not only provide information on the projects that Christian Aid is working on but how they are improving the rate of development in lesser economically developed areas. Christian Aid advocates campaigns for the improvement of living and health conditions in lesser-developed areas. Christian Aids motivation is built upon the Christian belief that all people are equal in the eyes of God and so therefore all deserve the same things. This organisation is driven by the beliefs that God cares about the poor and their lifestyle, wanting them to be treated accordingly. It is also believed that the worth and importance of a person is not measured on how much money they have or the material belongings that they may possess. It is written in the Bible that what counts is a persons desire to do good, their faith in God and actions towards other people. Due to these Christian beliefs, Christian Aid does everything within its power to help those who are less fortunate in both this country and abroad. The quotation, There is neither Jew nor Greek, slave nor free, male nor female, for you are all once in Christ taken from Galatians 3:25 is the basis of the Christian Aids work. It is believed that everyone has rights and so deserves to be treated the same, despite their circumstances, creed, nationality, religion or colour. In conclusion to the work of Christian Aid and its motivation, it is clear that their main aim is not only to assist the poor, but help them learn to help themselves and by doing this, Christian Aid are increasing the development of the developing world. The motivation of this agency is obvious due to the fact that they are Christian and it is Gods belief that you should use everything within your power to help those in need of your help. Christian Aid believes that From one man he made every nation of men, that they should inhabit the whole Earth, Acts 17: 26, so that everyone is equal in the eyes of God as they were all created from the same mould, therefore everyone should be treated respectfully. Thanks to these beliefs, Christian Aids work is helping to eradicate the growth of poverty and sustain a development in the lesser-developed areas.

Approaches To Challenging Behaviour

Approaches To Challenging Behaviour This essay intends to talk about innovative approaches to challenging behaviour in a specific Social Care Setting. The writer will discuss about approaches like counselling, the Low Arousal Approach, the Time-out Approach, Nonviolent Crisis Intervention, and many more and will then give examples using practical examples from practice placement. Challenging behaviour has being an issue on the spot light over the past years especially in young children and people with intellectual disabilities. This essay will also bring some issues that causes or promote challenging and aggressive behaviour in the social care setting. The term challenging behaviour was adopted from The Association for Persons with Severe Handicaps (TASH), and emphasises that behaviours represent challenges to services, rather than problems which are solely intrinsic to the individuals with learning disabilities. Emerson, et al (1987) suggests the following as a definition of severely challenging behaviour Severely challenging behaviour refers to behaviour of such an intensity, frequency or duration that the physical safety of the person or others is likely to be placed in serious jeopardy, or behaviour which is likely to seriously limit or delay access to and use of ordinary community facilities (Emerson, Barrett, Bell, Cummings, McCool, Toogood, Mansell 1987; cited NSH Evidence, 2011). There is a great concern for how people with challenging behaviour view themselves the issues of self esteem and self view. Work on communication and relationship goes hand-in-hand with these issues and is likely to contribute mightily to a persons self worth if he/she is having regular positive valuing experiences in interactions with others. This is an area which might require great thought and professionalism. However, it can be very difficult to be with and generally displays negative or abusive behaviour towards others. There is no doubt that these positive experiences are necessary and likely to increase peoples sense of feeling good about themselves, resulting in positive effects in their behaviour (Hewett 1998:7). Different peoples state of normal arousal may be at different levels; indeed some people with challenging behaviours may have a level of arousal which is normally very high. Many people with learning difficulties may experience, due to their difficulties with understanding what is going on around them. The trigger is the event occurring either within the environment or within the person which activates the state where the persons behaviour becomes challenging (Hewett 1998:154). For example, during my placement I was able to observe this arousal in the service users I worked with and what the social care worker staffs did in situations like that. We have a male service user in the house who suffers from Bipolar Mood Disorder (BMD), this means that sometimes he feels high and sometimes low which is controlled by daily medication. The following are signs that show when he is becoming unstable: burping, smoking, eating more than usual, talking excessively without waiting for reply (pressure of speech) sleeping badly, general bad mood, and giving out or teasing other service users. When he is unwell, he wakes up at the middle of the night because he gets mixed up between day and night. At this point there is always a wake up night staff with him when the service user is feeling high. According to Hewett (1998:164) the first indications of triggering in a person should lead to staff surveillance and vigilance this should be the start of tuning-in. Members of the staff need to start monitoring the person for the signs and signals that the persons feelings and behaviour are starting to escalate. When the staffs working with the service user notice that the service users behaviour is becoming unstable as explained above and the service user is presenting with a challenging behaviour to the staff and other service user in the house, the staffs will try to de-escalate the situation because the service user in question will be verbally abusing (teasing) other service user which will make the other service user to be upset and the service user will continue to talk excessively without waiting for response and their will be pressure in the service users tone. In this case, the staffs will bring these to the social care leader and the social care leader will then arrange for an awake staff that will be with the service user throughout the night. With regards to other service user in the house, we always organise outings with them like bowling, going to the pub and so on just to keep them away and they can have a break as well. Another service user in the house with moderate intellectual disability present challenging behaviour as a way of seeking attention. This service user is so much attached to a particular staff and when the staff is not working, the service users behaviour is completely different compared to if the staff is on duty. If the staff is on duty, the service user would want the staff to always be with her and attend to all her needs. However, if other staff tries to make the service user understand that the staff is busy for example, writing a report or giving personal care to other service user, the service user will become abusive and her tone of voice will be very high. Whenever the service user is in that mood, other service user in the house will be upset. The staffs use Behaviour Modification on the service user. Behavioural Modification according to Atherton (2011) is the approach used by behavioural psychologists to modify behaviour. It is usually based on the reinforcement of desir ed behaviours and ignoring undesired ones. Therefore, the staff uses a Star Chart for the service user to modify the service users undesired behaviour so whenever the service user is being aggressive to other staff because the service users favourite worker is not there, the service users sticker will be taken off and the service user has to earn it back with good behaviour unless the service user will be in trouble with her key-worker and the social care leader, because all the service user wanted was for the staff to come down and then the service user will be calm. This service user does not behave like this when another staff is on duty. Training courses in the management of challenging behaviour may help to provide carers with the belief that a person can cope with the violent and aggressive behaviours. This increase in confidence can increase the likelihood that a person with learning difficulties will have the opportunity to have access to ordinary community service (Blunden and Allen 1987; cited McDonnell 1997:160). This is because the reputations that people with challenging behaviour acquire can affect their relationship with their carers. Literally, you cannot have a positive relationship with a service user who frightens you. Training can help to build a relationship of trust between the client and the carer (McDonnell 1997:160). Particularly, staffs working in social care setting need more support and training in challenging behaviour because it is the key to identifying and maintaining the equilibrium of challenging behaviours being presented by the service users. An innovative approach to challenging behaviour is counselling. Counselling as defined by Elliot and Place (1998) is the process of listening to problems, advising on actions and explaining the constraints within which children and adult should operate. It is associated with paying attention to non-verbal cues, developing good listening skills establishing trust, maintaining positive attitudes, developing expectations and showing non-judgemental attitudes and respect for privacy (Papatheodorou 2005:56). Dave (1989) Carpenter and Apter (1988) went on and say that counselling aims to enable the client to increase their conscious awareness of distorted perceptions of existing realities, and to provide emotional support in order to reduce their level of frustration (Elliot and Place 1998; Dave 1989; and Carpenter and Apter 1988; cited Papatheodorou 2005:56). Counselling in this sense will work very well with the service user that uses challenging behaviour as a mechanism of seeking atten tion to the particular staff. It will be a good idea if the service users key worker arranges for an appointment with a counsellor because it will make the service user not only to understand that the staff is not just there to attend to her but to other service users in the house which will change the service users behaviour and attitude on it. Operant approaches have stressed the importance of the environment in causing and maintaining aggressive behaviours (Skinner, 1953, 1957; cited McDonnell 2010, 2). Reinforcement of behaviour, both positive and negative, has a causal effect on antecedent stimuli and behaviour. However, there is little doubt that the application of scientific approaches to behaviour analysis has led to significant positive developments in care settings. Early approaches tended to focus on the manipulation of consequences to behaviours and the use of token economy system to control and manage behaviours can provide some insight into the change and adaptation of behaviour technologies. Token economies tended to be used in larger institutionalised system in the past (Ayllon and Azrin 1968; cited McDonnell and Sturmey 2010: 5). This approach can be found in a social care because some service users might not like the house that he or she is living in, maybe due to other service users behaviour towards him o r her and this can increase the likelihood of aggressive and challenging behaviour. If the behaviour of staff inadvertently triggers aggressive behaviours, then altering these behaviours may have an impact on the management of aggressive behaviours. The construct of reflective practice in which an individual evaluate their performances in situations and learns from both positive and negative experiences (Schon, 1987) is useful to apply to staff who may experience violence and aggression in care settings. It is possible by staff, although in many cases they may be unaware of their influence. In the circumstances, it may be difficult to expect staff to examine their own contribution to these situations (Schon, 1987; cited McDonnell 2010: 20). This explanation shows the second scenario in this essay that the staff might have contributed to it, for example initially the staff might be showing too much attention to that particular service user and then the service user became too attached to the staff and the only way the service could get attention by the staff is by em ploying challenging behaviour towards other staff and service users when ever the staff is on duty. According to McDonnell 2010: 21) behaviour management strategies need to develop a questioning approach to managing behaviours, which should include an honest and critical appraisal of the staff members contribution to violence, aggression, and challenging behaviour. In order to achieve this, encouraging an open dialogue in human services about the role of staff beliefs and expectations in maintenance of aggressive behaviour is crucial. A low arousal approach is predominantly a staff based intervention which focuses on reducing arousal in crisis situations. Organisationally there is am emphasis on strategies which aim to reduce confrontation through primarily staff based reduction of arousal. Immediate staff-based strategies focus on the reduction of requests and demands and on the non-verbal cues and triggers employed by staff in conflict situations. A general reduction of rules and boundaries which may also create a culture of control are implicit aspect of the approach (McDonnell 2010: 24). De-escalation offers a nonviolent way to manage disruptive and assaultive behaviour. The technique can be used in all types of health care organization. A number of well-known programmes offer a consistent approach to the safe management of out-of-control behaviour. One general programme is Nonviolent Crisis Intervention provided by Crisis Prevention Institute (CPI). Another technique is Time-out which is a procedure used to help individual regain emotional control by removing him or her from the immediate environment and restricting him or her to a quiet area or unlocked room. It generally involves a brief of standard duration, such as 5 minutes or 20 minutes. Brief isolation (through a time-out) provides more learning trials and opportunities to see the consequences of behaviour. Time-out can be used very effectively as part of an early prevention programme (Joint Commission Resources 2002: 50-52). Conclusion Having gone through several books and websites, it is understood that staff might contribute to upsetting behaviour towards the service user thereby invoking challenging behaviour. Nevertheless, challenging behaviour is a serious issue among children, and people with intellectual disability especially those in residential home care. There are some techniques and strategies for example the low arousal approach, the time-out approach, Nonviolent Crisis Intervention, outlined in this essay which can help both the service user and their carers to be ware of their own behaviours which can trigger aggressive behaviour in others.

Manage finance and budgets :: essays research papers

Pre-amble Custometal Pty Ltd has been trading since 1992 under a couple of different names before becoming a proprietorship in 1998. Since its conception in 1992 it has been with the same owner and trades today as a sole proprietorship. Custometal’s customers consist of the construction industry across Melbourne. Custometal is what is known in the industry as a metal work sub-contractor, with our scope of works basically consisting of custom fabricating all metal items excluding structural steel and items that can be mass produced. Custometal’s company structure consists of 1 general manager, 2 accounts staff, 2 estimating staff, 1 foreman, 2 leading hands and 16 tradesmen, 4 labourers and one apprentice. Being a trade based company; really what we are selling is the time and skills of our workforce more then a physical end product of their labour. 1.0 Introduction Being a trade based company; Custometal’s budgets are not as easy and strait forward as those of manufacturing, retail or even most services companies. Like most companies, we have sales targets, administration budgets, and services budgets that can be fixed, but our workshop budgets and production-based budgets rely heavily on the amount of contracts we have and the type of products we have to supply. The flow of Custometal’s budgets like most are circular, therefore it is difficult to talk about communication of budgets without talking about reporting procedures and how activities are controlled and monitored. The production cycle of our products starts with the estimating department, once the contract is awarded, the estimating department communicates the budget to the production staff who intern communicate the budget to the tradespeople. With the aid of the accounts staff, the production staff monitor and control the budget though the production cycle and report the outcomes back to the estimating department and the general manager and this analysis is used by the estimating department to refine quoting procedures and formulate estimates for simular jobs. 2.0 Roles of the departments 2.1 Estimating Department The estimating department is responsible for formulating production budgets by providing quotes to Custometal’s customers. By submitting quotes, the estimating department enters into a legal agreement with the customer where they are agreeing that if a contract is awarded to Custometal, we will undertake the works at the price stated. The quote and the documentation provided by the customer become legal documents stating the following:  ·Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The product on offer – Tender documents are a package that includes a scope of works, written specifications of the product, requirements such as Australian standards to conform with and conditions that the product has to stand up to, detailed drawings and bills of quantities.

Protein Thermal Stability Essay -- Scientific Research, Food Industry

In the food industry, plant-derived protein, such as soy protein, is being used as an economical replacement for animal-derived proteins, such as whey and casein, but limitations occur due to the functionality and stability of these proteins in different applications (Pasupuleti and Demain 2010). Protein concentrates contain 50-80% protein, while protein isolates contain greater than 90% protein (Hui 2007). Soy protein isolates are utilized in bakery goods to add texture and emulsification properties with minimal change to the color and flavor of the food (Riaz 1999). In addition, the combination of soy protein concentrates and dried whey protein is used in bakery products as an economical replacement for milk (Riaz 1999). Whey and casein, while typically found in milk, can be isolated and utilized in many other applications, such as the branded ingredient Simplesse, a fat replacer (Hui 2007). Simplesse employs microparticulation, during which milk proteins are denatured and folded i nto smaller proteins that mimic the lubricating nature of lipids (Hui 2007). The isoelectric pH range for soy protein, during which solubility is minimal and precipitation may occur due to hydrophobic interactions, is between 4.2 to 4.6 (Pabby 2009). The isoelectric pH range for casein is 4.5 to 4.7 (Pabby 2009). After casein precipitates, the remaining supernatant contains the whey proteins, which may be removed through a process called salting-out (Mine and Shahidi 2006). Ammonium sulfate added to the supernatant will dissociate and the ions will interact with the water to alter water’s structure and increase surface tension, leading to the decreased solubility of and precipitation of nonpolar molecules, such as whey proteins (Mine and Shahidi 2006... ...rk: Springer Science + Business Media. 229 p. Poklar N, Vesnaver G. 2000. Thermal denaturation of proteins studied by UV spectroscopy. J Chem Edu 77(3):380-2. Riaz MN. 1999. Healthy baking with soy ingredients. Cereal Food World. 44 (3):136. Ryan M, McEvoy E, Duignan S, Crowley C, Fenelon M, O’Callaghan DM, FitzGerald RJ. 2008. Thermal stability of soy protein isolate and hydrolysate ingredients. J Food Chem 108(2):503-10. Thermo Fisher Scientific Inc. 2011. Protein assay data analysis. Rockford, Ill.: Thermo Fisher Scientific Inc. Available from: http://www.piercenet.com/browse.cfm?fldID=876769DB 5056-8A76-4ED7-480BC9A5AD92. Accessed Nov 20, 2011. Thompson LD, Dinh T. 2009. Food proteins – protein isolation and thermal stability. FDSC 4303/5305 food chemistry laboratory manual. Lubbock, Tx.: Texas Tech University, Department of Animal and Food Sciences.

The Positive Effects of the GI Bill :: Exploratory Essays Research Papers

The Positive Effects of the GI Bill In 1944 the world was caught in one of the greatest wars of all time, World War II. The whole United States was mobilized to assist in the war effort. As history was being made overseas, as citizens learned to do without many amenities of life, and as families grieved over loved ones lost in the war, two students on BYU campus were beginning a history of their own. Chauncey and Bertha Riddle met in the summer of 1944 and seven months later were engaged to be married. Chauncey was eighteen and a half and Bertha nineteen as they knelt across the altar in the St. George temple five months after their engagement. Little did they know that in just the first years of marriage they would be involved with the effects of a significant historical event, the atomic bomb, as well as government legislation, the GI Bill, that would not only affect the course of their lives but also the course of the entire country. Chauncey and Bertha honeymooned in the Grand Canyon late in the summer of 1945. Upon returning to Cedar City, they learned the news that "the United States [had] developed this wonderful bomb and [they'd] dropped it and it hopefully [would] shorten the war greatly." The first bomb was dropped on Hiroshima on August 7, and the second on Nagasaki on August 9. The official surrender came on August 11, 1945, officially ending the bloody campaign in Japan. The climate in the country was not one of alarm, in reaction to the bomb, but of tired relief. Bertha reflected this attitude. "Those people of our generation saw how many of their friends had died in bloody combat with the Japanese so they were grateful to see it ended." The atomic bomb seemed the long-awaited answer to concluding the war quickly. The bomb was not without its controversies and consequences, however. Before it was dropped, Leo Szilard, leading scientist in the development of the bomb, "opposed it with all [his] power" (Truman 68). His close contact with the destructive weapon caused him and others to argue against its use. It didn't take long after the end of the war for scholars to assess the atom bomb and its potential in future warfare. In the Yale Review, 1946, Bernard Brodie looked in depth at its future implications and influence on the security of all nations.

Good Vs. Evil Divine Justice in King Lear Essay

The play King Lear displays betrayal, deceit and . These three components are all familiar in classic Shakespearean tragedies. King Lear features betrayal by various characters in the play. These characters devastate and, in some instances, end the lives of other characters in the play. However, the characters that betray and deceive are eventually destroyed by their many lies and evil actions. With their self-devastation, a sort of divine justice is served. Divine justice is served when the wrong doings of a man or woman catches up to them and they are dealt a penalty for their sins. This sort of justice cannot be given by a court or social order. Only fate can deal such a hand. In King Lear divine justice must be faced for the betrayals one man has played. The man is Edmund. Edmund is the illegitimate son of the Earl of Gloucester and his betrayal runs deep in the play. Divine justice is served when Edmund is slain by his half brother Edgar in this classic good vs. evil fight. Divine justice is a result of people doing things in conflict with the natural order of the universe. When a violation occurs, a divine power must reconcile the evil or unnatural act. In King Lear, Edmund violates natural law and he is faced with . Edmund is the illegitimate son of the Earl of Gloucester and brother to Edgar. Unlike Edmund, Edgar is the legitimate son of Gloucester and Edmund s him for it. The motive for the evil acts Edmund commits is because of his for Edgar and his greed for power. Edmund’s first betrayal is to his brother. Edmund makes their father believe that Edgar is plotting to kill him. Edmund thinks this is the best way to get rid of Edgar. Readers in the time of Shakespeare believed heavily in good and evil and the idea of divine Justice. The people believed that if one were to go against nature or, the natural order, it created an imbalance then justice had to be paid by a divine power. Edmund believes that the stars and the moon, which represent the higher power has nothing to do with what happens here on earth. Edmund displays his hatred of the gods and people who believe in them when he says. â€Å"This is the excellent foppery of the world, that, when we are sick in fortune, often the surfeit of our own behavior, we make guilty of our disasters the sun, the moon, and the stars: as if we were villains by necessity; fools by heavenly compulsion; knaves, thieves, and treachers, by spherical predominance; drunkards, liars, and erers, by an enforced obedience of planetary influence; and all that we are evil in, by a divine thrusting on:† ( Act. 1 Scene 2. Line 113 – 121) This Quote tells us that Edmund is a cynic and even an atheist. He admits that he is a villain and he is not scared of a higher power. Because of the time period in which King Lear was written, and the ideas of fate and divine powers, it would be likely that a reader of that time would recognize Edmund as a real evil person and that the evil he commits will be punished by the divine. It seems that Edmund is doomed from the very beginning because his violations of natural order by plotting to kill his brother and by his contempt for the gods. Edmund continues to plot against his brother and Edgar runs away and becomes a Poor Tom, which is an insane beggar. Edmund’s second violation of natural order, which will result in punishment, is the betrayal of his father. The betrayal of Glouchester, his father, begins with a note from the French that tells of the invasion of England. Edmund tells the Duke of Cornwall about the letter and the Duke pulls out the eyes of Glouchester because he is a so-called traitor. These two acts of evil result in divine justice. In the play divine justice is seen in the battle between Edgar and Edmund. A classic good vs. evil fight will give Edmund his divine justice. Edmund is confronted by the brother he betrayed and is killed. However, before he is killed Edmund says something to Edgar that tells us that he realizes his fate and that his wrong actions have come back to face him when he says † Thou has spoken right. ‘Tis true. The wheel is come full circle. I am here. â€Å"(Act. 5, Scene 3, Line 199-200). The â€Å"wheel† Edmund refers to is the wheel of fortune. All his betrayals have come full circle and it is now time to be judged. As Edmund dies the reader sees divine justice being served. Although Edmund was slain by the brother he betrayed and, not by a bolt of lightning from above, we still see divine justice being served. Divine justice does not come in a single act; it comes in the course of fate or destiny. It is perfect how the good son kills the evil son and England is saved. The perception is that had Edmund won, England would have fallen into chaos and, when Edgar won, it was like a new England was formed out of the chaos of the unnatural evil Edmund had created. Divine justice is so important Lear and all stories because it ensures the triumph of good over evil. The battle is long and always a struggle, but thanks.

Stalins And His Cult Of Personality History Essay

Stalin was an expert at reading and taking advantage of the given fortunes. After Lenin ‘s decease he rapidly formed a cult of personality around him. After Lenin ‘s worship had reached pathetic highs, Stalin began the procedure of making a cult of personality around himself while parallely feeding off Lenin ‘s cult and showing himself as Lenins natural Born replacement. During the 1930s began the procedure of Stalinisation. Stalin began societal reforms harmonizing to how he saw tantrum. The Cultural Revolution was an illustration of what he deemed to be against socialist values. By assailing bourgeois civilization he removed all facets of non-socialist elements of society and led the manner to a socialist Utopia. Furthermore he projected an absolute image of himself by propaganda through the humanistic disciplines, music, movie and literature. Propaganda manifested in several different ways. Stalin projected himself as the visible radiation of the people through: postings, pictures, sculptures, literature, music, movie. Other signifiers of propaganda included absolute control of the mass media, by which he censored any failures under the Soviet brotherhood every bit good as foregrounding his successes as a human and a leader. Stalin ‘s cult of personality extended to the young person sector of society as good. He understood the importance of brainwashing the young person from an early age so as to transfuse the absolute impression of socialism in them. By rewriting text editions and history itself, he asserted himself as a epic figure, one of the likes of Peter the Great. Despite his ruthless attempts to make this cult of personality, to be viewed as God by everyone, he was non wholly successful maintaining in head that until his decease, there were resistance groups bearing a lasting hatred for the government and Stalin himself.IntroductionStalin was one of many dictators to hold created a cult of personality in his several government, in this instance the Soviet Union. The â€Å" cult of personality † is a term used when a state ‘s leader ( such as the one in inquiry ) efficaciously uses propaganda, through which pull stringsing mass media to advance an absolute and supreme image of himself. As General Secretary and leader of Russia ‘s communist party, he was able to lift up in the Black Marias and heads of his people and be looked at in the same visible radiation as God. A cult of personality may besides be described as general hero worship. There were four indispensable factors that gave birth to Stalin ‘s personality cult. First, holding full control of the media, such as any broadcast medium webs and newspapers, he censored any ill-natured sentiments aimed at him. Stalin was really efficient in utilizing propaganda. There was an copiousness of postings and statues lauding him with uninterrupted congratulations. The principal of â€Å" word of oral cavity † , female parents taught their kids that Stalin was ‘the wisest adult male of the age ‘ . Finally, Stalin showed the range of his power by redacting exposure and rewriting history books so as to picture him as the hero of the Revolution. He besides obliterated purged names such as Trotsky. Stalin ‘s cult of personality was created mostly through the usage of propaganda. Propaganda aimed at supplying a better clasp on power. Furthermore, it was implemented to set up his personal absolutism. To bolster and spread out the range of Soviet power. To take enemies. To command the people, create a feeling of brotherhood every bit good as commanding any information sing the events of the war and the forepart. Propaganda was spread through art, literature, movies, intelligence, instruction and young person groups. Through this cult of personality Stalin was able to govern his personal absolutism unopposed and undisputed. If this â€Å" cult † was non plenty in acquiring people to follow him, the fright ( otherwise known as â€Å" the Terror † ) he struck in them was. Throughout his regulation any evident resistance was dealt with through a series of purgings, and anyone who opposed Stalin straight was killed. Although in many eyes he was seen as a God, there were certain people who were brave adequate to show their malcontent, including several authors, poets, painters and certain belowground organisations. One would believe that even after his decease Stalin would still be thought of as a hero. However in 1956 at the 20th Party Congress, Khrushchev made a study in which he denounced Stalin ‘s government and knock his cult of personality. This unfavorable judgment in itself was portion of the procedure of destalinization.1. Propaganda and the CultStalin was the political donee and one who emerged as a political christ out of the 19th century. His power-seeking attitude was depicted and interpreted as the Jesus of the people and one who understood and redeemed their sorrow and agony. Without this fertile a agricultural dirt of post-revolutionary Russia, the cult environing him would ne'er hold grown so huge[ 1 ]. All cults of personality are for the larger portion fiction. An overdone image of Stalin had to be created and was brought away. This is n't to state that without his cult he would be a nonexistence. As shown during the period of his rise to power, Stalin possessed personal and political properties separate from the cult. As Richard Overy argues, the job Stalin faced was that he was non a sovereign, or a talented military commanding officer. Stalin was cognizant that whatever will and power he projected by himself would non do, and that his claim to supreme and entire power would be achieved by unnaturally imitating a sense of authorization.[ 2 ] Furthermore, Overy speculates that the glorious being that Stalin presented, was nil like the adult male himself. He states that Stalin consulted members of the Moscow State Theater for lessons refering his dictatorial image. Rede given to him included, speaking easy, be a larger image than him and life itself, and utilizing his pipe as an image foil.[ 3 ] 1.1 Purpose of Propaganda The Soviet Government utilized all available resources and a broad scope of agencies in the effort to pull strings public sentiment in its favor. Propaganda was carefully designed to act upon positions and public judgement. Through several schemes, the Soviet Government was able to beef up the coveted belief of the accomplishments of socialism and the illustriousness of itself. The gradual development of a cult of personality was cogent evidence in itself that propaganda was used to function the demands of the Soviet leading and non those of socialism. As western historiographers argue, any support for Stalin was the consequence of extreme usage of propaganda. The usage of propaganda was exceptionally favourable in dissembling the failures of the Five-Year Plans and advancing the successes of the authorities. Lenin ‘s and Stalin ‘s Cult During the period of the 1920s through the 1930s the Soviet Government created two cults of personality. One around Lenin and subsequently on around Stalin. Lenin was strongly against the thought of epic worship every bit good as the embalming of the dead[ 4 ]. Be this as it may, Stalin was gifted in taking advantage of the given fortunes. Equally shortly as Lenin died, Stalin saw to it that he was worshiped as the hero of communism. Lenin appeared in newspapers and statues were built in his award. His image and ideals were used to drive the population towards copying his commitment to communism. The most revealing illustration of Lenin ‘s usage for political intents, was his embalming for show in the mausoleum in Red Square. Furthermore, Petrograd was renamed Leningrad in 1924. At the clip of his decease there was a moving ridge of support from which the Soviet authorities was able to construct on, as seen by the waiting lines constructing up to see his embalmed organic structure. This cult was really fruitful for Stalin who continuously projected himself as Lenin ‘s natural replacement.[ 5 ] The 2nd cult of personality that emerged was that of Stalin ‘s. In 1923, a town once known as Tsaritsyn was renamed Stalingrad. Following Lenin ‘s decease, slogan phrases such as, â€Å" Stalin is the Lenin of today † , put in circulation by Barbusse, became widely popular within the rank and file members of the party[ 6 ]. Stalin ne'er let travel of the bond he had created to bind himself and Lenin ‘s bequest, which he used to shelter himself from unfavorable judgment[ 7 ]. Stalin fed on the cult of personality he developed around Lenin which he finally devoured by the terminal of the 1930s. The cult go arounding around Stalin had become more apparent and after the Second World War this cult had risen to pathetic highs.The Cultural RevolutionAfter 1924, the authorities had realised the the significance of popular civilization and in the period of 1928-32 the authorities made a more co-ordinated effort in utilizing civilization for its ain benefit known as th e Cultural Revolution. Stalin used popular civilization non merely to help the publicity of his image but besides to transfuse socialist values and his policies within people. Stalin used civilization to convey forth his cult of personality, it was apparent that popular civilization was used as tool of the party instead functioning the demands of socialism. The purposes of the Cultural Revolution were to take any kind of art signifiers directed to an sole, higher category audience, normally know as the â€Å" Bourgeois civilization † . To show a positive image of the success of the Soviet Union and besides to back up authorities policy. By the terminal of the 1930s it was used to unite the Russian people at the face of menace of war.[ 8 ] The Cultural Revolution aimed to purge all facets of bourgeois civilization. The authorities made usage of immature Communists who were encouraged to assail bourgeois civilization. Performances were disrupted by whistling and shouting. In literature, an administration known as the Russian Association of Proletarian Writers ( RAPP ) was formed whose intent was to oversee all publications of books and do certain that they were written the â€Å" right manner † . This is to state that they promoted the values of socialism through their authorship. The RAPP favored the Hagiographas that stressed and highlighted the accomplishments of workers and husbandmans. This attitude was subsequently labeled as the â€Å" the cult of the small adult male † .[ 9 ]Stalin recognised the importance of authors naming them â€Å" the applied scientists of human psyches † , and this organic structure was to organize all authors in the effort to convey forth socialist pragmatism.[ 10 ]T he Cultural Revolution besides aimed at advancing a perceptual experience of what socialist policy should be like. This led to the manifestation of a construct known as â€Å" airy Utopianism † , which was instead separate from realistic political relations. These visionaries enforced thoughts of future socialism in their plants. Music suffered every bit good from turning force per unit area. In 1935 after watching a public presentation of Shostakovich ‘s opera Lady Macbeth of Mtensk, Stalin was in a province of daze. His offense ballad in the sleeping room scene where trombones were used to underscore what was go oning. It was common cognition after that if one wished to maintain working in the country of the humanistic disciplines, it was in their best involvements to lodge with well-worn subjects than experiment. A similar oraganisation to that of the RAPP was formed refering the music industry. Stalin had formed this administration instill Soviet values within music, to advance his image ( which was done by including Stalin ‘s name in the national anthem ) and to filtrate out any hints of businessperson every bit good as western elements. The Proletarian Musicians called western popular music â€Å" the vocal and dance of the period of the calamity of capitalist economy † , the fox-trot â€Å" the dance of slaves and the tango â€Å" the music of impotents † . The typical political orientation and attitude of proletarian composers was, differentiation of vocal over instrumental music, simple data format, clear harmoniousness and a basic hate of Western political orientation and importance of communism. Stalin condemned all signifiers of music, be it gypsy wind or classical. For Stalin â€Å" foreign † or broad signifiers of music was the tuneful equivalent of sabotage. In 1929, Stalin banned any private sheet music publication, every bit good as censoring itinerant music on the wireless. To foster the purgings on music, in 1928 the author Maxim Gorky related wind to subjects of homosexualism, drugs and businessperson erotism. On the other manus nevertheless, proletarian instrumentalists were non able to make desirable replacements. They were hapless composers of lowly endowment. Their music was stale with a march-like beat. In 1932, the Russian Asso ciation of Proletarian Musicians was abolished and Stalin suggested an emotional turbulence. As a consequence, all signifiers of music were re-introduced.[ 11 ] Art was manipulated merely every bit good in the effort to project the ideal vision of life under the Five-year Plans. The thought behind Socialistic Realism concluded in the abolition of abstract art as postings. Stalin issued pictures and sculptures of provincials and industrial workers collaborating for the benefit of socialism and being rewarded for their attempts and work. Stalin continued to absorb Lenin ‘s cult by constructing huge statues next to those of Lenin. During the 1930s due to Stalin ‘s signifier of subject through legion purgings, people had fallen out of favor. In order to re-assert himself as the visible radiation in their eyes, pictures and exposures were re-edited so as to portray Stalin as Lenin ‘s closest comrade. Stalin besides used this method of re-editing art to extinguish resistance and personal challengers. Trotsky for illustration was cut out from images sitting beside Lenin and replaced with Stalin. This column behavior was evident ev en in group exposures, as one of 15 people could hold been reduced to seven.[ 12 ]By the terminal of the 1930s the humanistic disciplines were used to reenforce socialist values and Stalin ‘s cult. All signifiers of art were used to foreground his qualities and praise his really being. Stalin was portrayed as the hero of the civil war and the Jesus of the revolution. Protecting the party from Leftist and Rightist onslaughts. Artists painted Stalin as the â€Å" large hero † or Vozhd ( the foreman ) .[ 13 ]3. Different Forms of PropagandaOther signifiers of propaganda included pull stringsing mass media coverage, set uping young person administrations and brainwashing kids from an early age through instruction so as to raise them with socialist values instilled within them. 3.1 Media The authorities ‘s influence ranged every bit far as the mass media including newspapers and the wireless. Pravda and Izvestiya were newspapers with a infinitesimal measure of existent information every bit good as a limited aggregation of expressed positions and sentiments. Pravda was the chief day-to-day newspaper of the USSR and the Communist Party ‘s official newspaper. Izvestiya was a national owned and popular day-to-day newspaper. These documents were most likely to describe on economic accomplishments, citing statistics to underscore the spheres of success every bit good as publication demands for harder labor. The imperativeness had fallen into the custodies of the authorities merely to be used for censoring and for propaganda intents.[ 14 ] The use of mass media for propaganda became more dominant in 1941 when war was unleashed between the Soviet Union and Nazi Germany. At the clip, this war was known as the â€Å" Patriotic † War. A batch of accent prevarications in the word â€Å" loyal † . This was intentionally published by newspapers under Stalin ‘s orders so as to make a feeling of integrity, comrades contending against the enemy. During this period of war old ages, Stalin used these resources to distribute the thought and to remind the people that, â€Å" Stalin will take Russia to triumph † and that by following his orders they could get the better of all adversities as good vouching a comfortable hereafter.[ 15 ]In the spirit of supporting the fatherland and back uping fellow companions at the forepart, Pravda stated in an column, â€Å" ‘Art in the Service of the Red Army ‘ : Let dramatists, composers, poets, novelists and creative persons glorify the epic consequence of the Red Army and the full Soviet people, because, in these yearss of the Patriotic War, their work for the Red Army will assist convey close our triumph over the enemy. Let them animate the people and out Red Army to go on the grim battle against the enemy, so that our warriors should travel into conflict with a menacing and cheerful vocal, boy that from every image, from every frame in a movie, from every page in a newspaper the creative person, the poet, the author should fire a well-aimed shooting at the enemy. † Furthermore, Stalin used the mass media to command information being sent in and out. This is to state that he performed day-to-day reviews of newspaper articles so as to wipe out any ill-natured sentiments directed towards him. During war-time old ages, he ordered everyone to manus in their ain wirelesss in exchange for authorities issue. This was a safeguard taken by Stalin, to vouch their ignorance and his wellbeing. He could non afford the population having information from foreign beginnings like the BBC or any German broadcast medium webs. As stated antecedently, he masked the failures of the Five-Year Plans, and holding full control of the media, he merely reported of the successes, if any. As a consequence, general perceptual experience of socialism was reinforced every bit good as his position as a strategically smart commanding officer and a valorous leader.[ 16 ] Alternatively of following the profit-maximizing attitude of supplying what the spectator wants, in the Soviet Union the media existed in conformity to the dominant political orientation of the Communist Party. The impression of Social Realism extended into the mass media supplying firm support for the current political line. Suppressing contrasting political sentiments, every bit good as portraying the worst possible life style under capitalist economy. Varied sentiments refering the USSR, every bit good as societal insufficiencies in the Soviet brotherhood were purely out subjects. Through the mass media, Stalin created a black-and-white universe. Anything communist or Soviet related was favourable, a positive facet of life, and anything capitalistic imperialistic or American related was bad.[ 17 ] 3.2 Youth Organisations and Education. Stalin recognised the importance of determining the heads of the immature from an early age. The agencies used to this terminal were certain youth administrations established and controlled under the Communist Party and the instruction system. The two chief young person administrations were the Pioneers, for persons under the age of 14 and Komsomol for the age scope from 14 to 28. Komsomol played a important function during the period of the Cultural Revolution. Komsomol members were ordered to assail all elements of bourgeois civilization and category enemies. Komsomol ‘s success is demonstrated by its figures. In 1929 there were 2.3 million members making the tallness of 10.2 million members in 1940.[ 18 ] Komsomol provided immature Communists a intent. The Cultural Revolution was seen as a more effectual measure towards the creative activity of the socialist Utopia that many of these immature Communists lived up to. One facet of society that was influenced by the invasion of Komsomol was that of instruction. As a consequence of the onslaughts on bourgeois civilization, many instructors were removed from their instruction places every bit good as the prostration of educational establishments. Komsomol ‘s actions were acquiring out of manus, so the authorities was forced to reconstruct order. Discipline and a stricter course of study were established under The Educational Law of 1935. Stalin noticed that the Cultural Revolution had led to the break and debasement of the educational system. From 1935, a series of steps were set away designed to enforce stableness. Lone authorities approved text editions were allowed and formal scrutinies were reintroduced. In order to fire his excellence into their heads, Stalin introduced the instruction of communist political orientation. Stalin rewrote chapters in some text editions himself, rewriting history to portray himself as the hero of the Revolution, and associating himself with historical icons like Peter the Great.[ 19 ]DecisionStalin ‘s hunt for power was absolute. His methods to accomplish it were ruthless. There is a distinct connexion between method and consequence in his policies and behavior. Stalin was both merciless in his chase for power and efficient in his usage of it. Stalin was successful in making a cult of personality, determining what the people thought of him and finally achieving a god-like posi tion. He created a totalitarian province, more effectual than that of his contemporaries- Hitler and Mussolini. Stalin promoted his personal qualities through entire control of internal developments and working all available chances, such as the naivete of the population every bit good as sharing Lenin ‘s popularity. He reached the top by immediately extinguishing any evident challengers and resistances through purgings. He changed the people ‘s cultural, societal and political political orientations with those of his ain. By presenting the Cultural Revolution and the Great Terror, Stalin granted himself an absolute degree of control as the exclusive supplier of cognition, and as the supreme illustration of what people should draw a bead on to be. Nevertheless non all sectors of the population were willing to accept Stalin taking them blindly down the way of his choosing. Certain sectors of the rural population expressed their ill will to the government. They harbored a lasting hatred for the authorities after holding endured the horrors of the collectivization procedure, whose failure was neatly masked by Stalin ‘s propaganda. Although Stalin ‘s god-like power was thought to be unflawed and far-reaching, that did non halt sub-cultures and revolutionary groups from shooting. The bead of government-controlled music limitations issued at the terminal of the 1930s was cogent evidence of the fact that Stalin ‘s power was non absolute and could non command all facets of society. Although f or the most portion of the population he was seen as the brightest visible radiation, certain members of the population were non drawn in by his sweet-talk and illusory actions. Underground street packs and the gulag showed their opposition by developing their ain gags and vocals.

Toothpaste and Colgate- Palmolive

1. 0 Introduction Colgate- Palmolive is one of the leading consumer product organizations that have been dealing its products in worldwide. Colgate- Palmolive is an America based company and has many branches all over the world. One of the branches is located in Malaysia. Colgate- Palmolive (M) Sdn Bhd focusing their product segment on toothpaste and toothbrush. Both products are very competitive presently in Malaysia market. At the present, Colgate is implementing Activity-Based Costing (ABC) method.ABC is a system had been practices in many organizations for being a tool to measures the cost and performance of the activities and the cost objects. Hence, the management should look into ABC system which uses to provide more accurate information for decision making in determining costs by cost object such as product, customer, and location and the cost pool of the company. 2. 0 Keys Areas for Improvement According to Reuben Mark (2003), Colgate Palmolive has highlighted its strategy o f developing and launching innovative new products globally continues to strengthen the company’s market leadership positions around the world.Hence, it does apply to Colgate Palmolive Malaysia. Indeed the implementation of activity based costing by Colgate Palmolive (M) provide information for achieving its plans since the ABC is costing technology that traces cost to products according to activities perform on them. Accurate cost information is produced as to such purposes; focusing company strategy, designing products to increase customer value, and continuously improving activities on the operation throughout the company (Peter, 1989).In general, the ABC system cover such following area of activities including product design and processes, storage of raw materials, set up of machinery to ensure a smooth flow in the production line, machine operating time as well as cleaning of machine after each production. Product design is crucially for Colgate Palmolive (M) to survive in the market and leading the position. Innovation allows the company to continue doing business and thus create the competitive advantage as to product differentiation. The research and development indeed plays role for this rocess such example where Colgate Palmolive worked on improving soap packaging through quality engineering (Boehmer, 2008). Meanwhile, storage of raw materials ensures the effectiveness of the company on handling its inventory. Chilshom (2000) stated that the potential areas for optimization in production is through shortening of product lead times in which leads the Colgate Palmolive (M) to an increase in machine capacity, a reduction of inventories, shorter, and a higher customer satisfaction thus also leads to increased revenues in a demand driven-market.Besides, by improving unit costs where a reduction of the units costs can be achieved by a high degree of machine capacity utilization. Having accurate cost data will allow Colgate Palmolive to identify acti vities which are not efficient and important, eliminate waste and reduce costs while improving the quality of the products. 3. 0 Steps for Each Activity There are arguments stated that traditional costing (TC) method can misrepresent a cost of the product where it might have deceive the management doing the resolution relating products (Briers, M. , Luckett, P. and Chee, C. 1997). According to Mansur, N. N. , Tayles, M. and Pike, R. (2012), the TC method apportion the indirect costs based on a single element when the deciding a product cost. The element such as number of direct labour hour or number of machine hour was used to apportion the indirect costs. This has created unfairness in costs apportionment into product as different activity provides different incurrence of cost. Furthermore, different product consumed different level of costs in different activities. Therefore, ABC method is formed to solve the traditional costing flaw.ABC method emphasizes on each of the activity c onsumption that needed for producing a product. For the overhead costs to be incurred into the products, the resources, activities, costs and quantities are to be identified (Mansur, N. N. , Tayles, M. and Pike, R. , 2012). The allocations vary to products consumption in different activities. Therefore, management can makes decisions accurately. 3. 1 Cost Object Cost object can be customer, product, service or any other work unit for which a separate cost measurement is desired. The ideal cost object is â€Å"products† which are individual items that are sold to customers.Linking the cost of activities directly to the products that consume the activities is the basis for product costing using the ABC system. To operate effectively, cost drivers should be selected with specific product. Besides that, the customer costing which is the calculation of the total of the total cost of serving a customer makes it possible to assess the profitability of possible either individual or g roup of customers. Hence, the cost object is different for different companies but there are similarity cost object within the industry which is products and customers. (Gunasekaran, A. , 1999) 3. 2 Cost DriverBefore a cost driver is selected, the management needs to gather up the activities in the manufacturing process which then needs to report the cost of each activity and later choose the suitable driver for the activity (No, J. J. and Kleiner, B. H. , 1997). *A cost driver is a factor that has direct influence on the cost and performance of the activities. The cost drivers provide the best explanation of why the costs in an activity cost pool change over time. The activity cost pool is the total cost associated with an activity. Cost driver is a variable used as denominator in the rates used to apply activity costs to product or cost objects.In practice, it is possible that the number of cost drivers exists for the same cost pool. For example, purchasing activity’s cost pool has different cost drivers such as the numbers of orders, number of suppliers and number of parts ordered. (Gunasekaran, A. , 1999) 3. 3 Calculation of Total Cost and Cost Drivers Colgate-Palmolive has numerous products with numerous activities and different cost drivers and taken toothpaste and toothbrush as an example for ABC calculation. Assume the following was the information of toothpaste and toothbrush production.                                     |                                                               |Toothpaste                      |Toothbrush                      |                           | |Number of units produced                                                                |30000                            |20000                               |                           | |Direct Materials                                                                            |450000                            |350000                            |                           | |Direct Labours                                                                               |350000                            |50000                               |                           | |Activity                      |Cost Driver                                              |Cost Driver Volume                                                 |Total                   | |Setup                            |Number of setups                                        |150                               |50                                  |200                      | |Making                         |Machine Hours                                           |3000                               |2000                               |5000                      | |Inspection                   |Number of inspection                                  |100                               |100                                  |200                      | Table 3. 1 Information of relating toothpaste and toothbrush Activity                                                                                                          |Overhead Costs                                                                   | |Setup                                                                                                             |150000                                                                               | |Making                                                                                                             |750000                                                                               | |inspection                                                                                                       |100000          à ‚                                                                     | |Total Overhead Costs                                                                                        |1000000                                                                            | Table 3. 2 Overhead costs for toothpaste and toothbrush If calculate the unit cost by assuming using machine hours as the element. |overhead costs/ machine hour                                                                         |=          |1000000                                                                | |                                                                                                                     |             |5000                                                                   | |                                                                                                                     |=          |200 / machine hour                                              |                                                                            |Toothpaste                                                       |Toothbrush                                           | |Direct Materials                                                    |450000                                                       à ‚      |350000                                                 | |Direct Labours                                                       |350000                                                             |50000                                                 | |Overhead costs                                                       |600000                                                             |400000                                                 | |Total Costs                                                             |1400000                                                          |800000                                        à ‚         | |Number of units produced                                        |300000                                                             |200000                                                 | |Unit Cost                                                                |4. 67                                                                |4                                                       | Table 3. Statement showing calculation of unit cost using traditional method Below show the calculation of unit cost using ABC method. |Activity                            |Cost per driver                                                                                                                                              | |Setup                               |750 per setup (150000/200 setups)                                                                                                                   | |Making                               |150 per machine hour (750000/5000 machine hours)                                                                                              | |Inspection                         |500 per inspection (100000/200 inspections) | Table 3. 3 Calculation of driver for each activity.                                                                                           |Toothpaste                                           |Toothbrush                                        | |Direct Materials                                                                   |                           |450000                      |                           |350000                   | |Direct Labours                                                                      |                           |350000                      |                           |50000                   | |Overhead Costs                                                                      |                           |                              |                           |                           | |Setup (750 per setup)                                                          |112500                |                              |37500                   |                           | |Making (150 per machine hour)                                              |450000                |                              |300000                   |                           | |Inspection (500 per inspection)                                           |50000                   |                              |50000                   |                           | |Total Overhead Costs                                                             |                           |612500                      |                           |387500                   | |Total Costs                                                                         |                           |1412500                   |                           |787500                   | |Number of units produced                                                       |                           |300000                      |                           |200000                   | |Unit cost                                                                            |                           |4. 7083                      |                           |3. 9375                   | Table 3. Statement showing calculation of unit cost of toothpaste and toothbrush using ABC method. |Particular                                                    |Toothpaste                                                    |Toothbrush                                                    | |Traditional Method                                        |4. 67                                                             |4                                                                   | |ABC Methods                                                    |4. 7083                                                          |3. 9375                                                          | Based on the calculation shown in the table above, product toothbrush price is under traditional method and the product of toothpaste is underpriced in using the traditional method.Even though, the price between both products are not much in difference but it can be claimed that ABC system more accurately measurements the resources consumed for both products. 4. 0 Increased on National Market Share in Context of Cost Leadership and Product Differentiation Bhimana, A. , Horngren, C. T. , Datar, S. M. , Forster, G (2008) state that the cost leadership is one of strategy in a business offer the average product at lower costs for a broadest possible market. Product differentiation is the strategy to focus offers the unique product by creating new products (innovation). Therefore, Colgate Palmolive is considering and focusing to these challenges through two basic of strategies: differentiating its product a nd achieving the cost leadership.It can see that Malaysia had chosen by Colgate Palmolive because has higher market share of tooth brush and tooth paste. In fact, Colgate was selling more than 30 kinds different products of tooth paste and it’s most popular brands’ name in Oral care. By differentiating the products, this company creates the different new product form the other competitors such as focusing on the design and packaging of the tooth brush should be innovative, colourful and unique then make customer interested and touched to those products. The cost of tooth brush and tooth paste usually based on the quality of products, and it may allow Colgate to charge a higher price.Here, the solution is to reduce the costs and designing the new brand of product and technologies. Obviously, Malaysia has successful cost leadership could generally increase Colgate Palmolive Sdn Bhd’s market share and make this company to grow up. 5. 0 Advantages of ABC System One of the advantages of ABC is that this system gives more accurate costing. ABC system is the method which is useful for all types of business (Hansen, D. R. and Mowen, M. M, 2007). For instance, Colgate Palmolive uses the ABC software that can evaluate the cost of its activity and cost object. The reason of Colgate Palmolive adopted the ABC system is to provide the more accurate revelation of the cost of program and services.Moreover, Colgate Palmolive implemented the ABC system which helps the manager easily understand the impact of products and customers variety on profit margin. After that, this ABC system took the difference in how this company entered orders from its customers, how the packaged orders, how delivered orders, and spent time to deliver it to each customers location. This ABC system has helped Colgate Palmolive acquire the large national customer because it has identified ‘the specific manufacturing, distribution, and handling costs related with serving this c ustomer†. Furthermore, ABC provide support on performance measurement whereby the information provided on cost drivers and cost driver rates shows great influential power on staff behaviour and used as performance measurement.Cost drivers provide volume measures on different aspects of operational performance which reflect the effectiveness of the activity concerned. When linked to costs, the cost drivers can help in assessing the efficiency with which activities are carried out. Colgate- Palmolive can In addition, the detailed information by ABC system assists management in making decisions about product profitability. This is because ABC using unit cost rather than the total cost on making decision. Management can evaluate how the current product and process designs affect activities and costs as a way of identifying new designs to reduce costs. Colgate can do investigation based on the current product costs to do adjustment on the new products that going to be launch. 6. 0 ConclusionThe activity based costing is one of the tools of strategic management accounting which allow the Colgate Palmolive (M) to measure the cost and performance of the activities and the cost objects. It does provide more accurate information for decision making in determining costs by various cost object. The implementation of ABC system by Colgate Palmolive (M) is closely in line with the objective of the company to leads in the market of oral, health and care industry in Malaysia. Innovation in its products and having a lower cost in the market with a good quality always get into the attention of the company as these product differentiation and cost leadership are the key for the competitive advantage.